ABOUT CARU BRANDS
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CARU Brands connects leading food and beverage innovators across the UK, Ireland, and Europe, specializing in Health, Wellness, and Plant-Based products. As sales and marketing experts, we drive success for brands in retail, convenience, foodservice, wholesale, and B2B. Through strong relationships and strategic support, we help your product thrive in its market.


BRAND POTENTIAL
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CARU Brands actively seeks out innovative products, partnering with emerging and established food & beverage brands to grow together. With expert industry knowledge and a strong network of key decision-makers, we help clients unlock opportunities in both new and existing markets.
 

CLIENT BENEFITS

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At CARU Brands, we shape your brand’s identity and build strong market relationships, offering a low-risk way to expand across all channels. With our expertise in sales, marketing, and account management, we help you grow without adding extra resources.

 

We stay ahead of trends, aligning your products with market demand, and use our extensive network to influence key decision-makers. Our tailored brand support programs and deal-closing strategies drive sales, all while providing you with clear, actionable sales data.​​

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SECTOR COVERAGE

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Where do we work our magic? Everywhere! CARU Brands covers all the key sectors, including:

 

- Major Retailers

- Convenience Stores

- Forecourts

- Discount Chains

- Foodservice, both national and regional

- Wholesale and Cash & Carry

- B2B

 

No matter the channel, we've got you covered!

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OUR FOUNDER

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Jonathan Holden - Managing Director

 

With years of experience spanning foodservice, retail, manufacturing, and convenience sectors, I’ve developed a sharp eye for the diverse landscape of the food industry. I’ve worked with some of the biggest names in food and drink, building categories and launching new ones along the way.

 

At CARU Brands, success is all about networking and making sure your business and brands shine. I’m passionate about food and love collaborating with innovative products and driven brand owners to create tailored solutions. Plus, I enjoy teaming up with chefs to find the right fit for their needs.

 

When I'm not working, I’m a retired rugby player, husband to Mrs. H, and dad to four amazing grown-up kids – not to mention our three lovable Labradors!